A Long Time Ago...
...in an Internet far, far away, there was a lead magnet to rule all lead magnets…
The Free Guide
As audiences and social presences grew, brands became more recognizable and visible online, and mom blogs became legit full-time gigs... digital marketing evangelists started preaching the importance of growing an engaged email list. Their religion? The Free Guide. And they created products and PDFs themselves to sell creators on all of the ways you could leverage your "special sauce" into a list-building lead magnet.
Flash forward ten years. The laws of attraction have changed.
The type of "unique", expert-showcasing content reserved for list-building downloads is now a single Google, Instagram carousel, Facebook ad, Twitter thread, YouTube video, or TikTok FYP away.
Marketing evangelists still yell from the sidelines:
But the expert content keeps freely flowing & the lead magnet advice hasn’t shifted with the times.
YOU NEED AN ENGAGED EMAIL LIST to make money
Content Heavy Times Demand a
Magical Lead Magnet
You’ve probably seen many marketing evangelists
make the shift already. The best new way to build an engaged email list is a lead-generating quiz funnel.
But when the new evangelists yell from the sidelines:
YOU NEED A QUIZ TO BUILD AN ENGAGED EMAIL LIST TO
make money as a content creator
They leave magic out of the equation.
In order to make Quiz Funnel Magic -
the kind of close-up magic normally reserved for Vegas acts & Disneyland - you're going to need some special ingredients.
The Quiz Funnel Potion
"
A level 20 wizard idea
"
The part that can’t be haphazardly whipped up - the hook. There’s a recipe for catching a buyer’s attention.
mind reading research
Not your mom's Cosmo, but not as complicated as your psychiatrist's intake forms - it's got to have research-backed substance.
oracle-esque outcomes
Time to perform your death-defying, mind-blowing final act - the outcomes that make them ooh & aah their way onto your list.
The closest you'll get to waving a
magic email wand
With a quiz funnel that's...
a
b
c
strategically brainstormed, planned, & launched
heavily researched and extremely well-written
full of fun, engaging content and follow-ups
you'll have the list-building
experience of your dreams
The Magic of Quiz Funnels
interactive
Quiz takers engage with and learn from you right from the start. Bonus - you get to find out who your list really is and talk to them individually.
value-driven
Free guides are a one-size-fits-all, expert-centered, lengthy approach. Quiz funnels are research-backed, audience-centered FUN learning experiences.
connection
Quiz takers feel valued, seen, and heard. Personalized follow-ups further enhance the sense of immediate value-driven connection.
Mini Quiz Time!
The choice is yours...
A lead magnet that talks at
or a lead magnet that talks with?
Mostly As - Follow me!
Mostly Bs - Well, this is awkward.
a
b
Quiz Funnel Magic!
I'll stick to free guides
How The Magic Is Crafted
Grab your trunk and get to the platform. This is everything you'll get when we work together on your magical quiz funnel.
ideation
Discovery Session
Strategy Session
Research Mode
Hook & Theme
Outcomes
implementation
Questions & Results
Emails
Scripts
Pages
Organic Campaign
Optional Ads
integration
Review Call
Tech setup
Walkthrough Call
Optional Ad Setup
Optional Ongoing Support
Meet Your Gandalf
Hi, I'm Jessie!
While building quizzes for clients, I've learned to pack a few extra tricks up my sleeves to create and implement quiz funnels that have brought in over 115k+ new leads and $100k+ in revenue!
Now I want to wear my wizard hat for you so that you can harness the power of a signature quiz funnel, too!
Apply to Work With Me
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